Online Marketing & Search Engine Optimisation

Now you've built it, will they come?

Websites can be unsuccessful for 2 main reasons:

1. There is not enough traffic to your site
2. There is traffic but no sales/conversions

Both of these problems have at their root the issue that is marketing. Too often websites fail as a result of owners falling into the 'if you build it they will come' attitude.

We work with you to assess your site with respect to both of the above concerns and work out where you can improve your online marketing strategy (or even develop one if you maybe forgot about that bit!).

Our approach to helping you develop and streamline your online marketing strategy involves a number of key stages;

Building an Online Marketing Strategy

We offer a consulting and education service so you can develop a good understanding of what your site really needs and which marketing activities will best benefit and suit your business. We will help you develop an online marketing strategy that you understand and can engage to achieve the best benefits for your business.

What generally happens - that we want to avoid - is this:

• business owner hears about a new technology and wants to get on board
• they go online and search for providers in this particular service
• they sign up for the plan that seems like good value for money without really knowing what it is going to achieve for them personally
• the campaign never reaches its full potential
• the campaign fizzles out and the business owner hears about a new technology and wants to get on board, and so on and so forth

We take the time to talk you through the digital minefield and help you understand what your business needs and doesn't need. We then tailor a solution to help your business achieve it's full online potential.

You need a broad understanding of where your target demographic uses the internet and to create an online marketing mix that will reach this audience.

• You need to know where you currently stand (some form of web statistics)
• You need to set goals
• You need an action plan
• You need to follow that plan (or get someone else to)
• You need to track the results and know what is working for you.

Conversion Optimisation

Conversion Optimisation is the practice of making sure that the maximum number of visitors to your site perform the actions you want them to perform, be that to give you a call or buy a product straight off your site.

You need to start from the ground up.  There is no point in getting extra visitors to your site if there is nothing on your site encouraging them to become customers. With top designers, programmers and marketing experts on board, we will assess your site and offer suggestions that will improve your chances of converting visits to sales!

Training and Understanding

The best and cheapest place to start is at the Online Marketing Skills course Zoe teaches at the Port Macquarie Community College. You will learn about many different aspects of online marketing and will be then able to make informed decisions on what will be best for you and your customers. It is a hands-on course, you will analyse key-words, develop business descriptions and start your journey to a well marketed web presence. (next course dates on PMCC website) [link]

Search Engine Optimisation (SEO)

SEO is the process of getting pages of your web-site listed on the front page of a Google (or other) search for popular key-phrases that describe your product or service.

It is a science and not a black art. There are many steps you can take to increase your chances and depending on your budget, we can consult with you, train you, or do it for you.

Every web-site we build consists of the first level SEO activities including

keyword analysis keyword inclusion - in titles, descriptions and content search engine friendly code calls to action competitor analysis web-stat analytics

We also have packages available for highly effective offsite SEO, with aspects including:

• directory listings
• inbound links
• social media

Call or email us for an obligation free quote.